The average company will spend just under 32 percent of their total marketing budget to exhibiting and events. However, 80 percent of exhibitors at trade shows do little or no marketing before the show. Because of that, it is important for companies to use trade show display cases and other items like truss displays in order to make their products stand out. Not every exhibitor at a trade show will use great portable trade show displays, so those that use trade show display cases to showcase the items they are selling will be better able to attract potential customers as they walk by.

According to Exhibitor Magazine, just over three quarters of exhibitors have no specific goals for trade shows. On top of that, a shocking 86 percent of exhibit staffers have never been trained on how to work them. In order to compensate for that, exhibit owners will want to use trade show display cases and other items like hop up displays in order to make their items stand out. If visitors of a trade show have to wander around with no direction, individuals who use trade show display cases that attract attention might be more likely to make sales.

The Consumer Electronics Expo in Las Vegas is the biggest single industry trade show. In 2011, it hosted 2,500 exhibitors and 120,000 visitors. In order to stand out at big shows like that, individuals will need to use trade show display cases, fabric displays, and other items that showcase their products. Doing so is a necessity for anyone who has a business that depends on trade show sales. Purchasing trade show display cases is a small, but worthwhile, investment. Check out this website for more.